UNLEASH PROFITS THROUGH PRICE SEGMENTATION

Learn how to enhance profitability through the power of price segmentation with this free ebook.    

Many companies fail to take advantage of price segmentation by having the same pricing for all types of customers and situations. Successful price segmentation has pricing aligned with each customer segments' perceptions of value. 

Price segmentation improves profitability by enhancing two variables:

• Volume sold by providing an acceptable price to each profitable segment
• Profit margin by pricing near the maximum price, which is akin to the perceived value 

Would a more strategic pricing strategy allow your company to realize greater profits?

As you read this ebook, you'll learn that about practical ways to use pricing to improve both profitability and sales volume. The descriptions of the ten ways to apply price segmentation include numerous examples. The goal is to provide you with pragmatic ideas that make a dramatic impact on your business, when implemented. 

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