HOW CUSTOMERS EVALUATE A PRICE
Frequently companies can increase their profitability by 10% to 100% with a more strategic pricing approach, based on Stratapult Advisors’ experience.
Customers do not apply an objective approach coupled with extensive research to determine the value of an item, and hence if a price is acceptable. Instead, a number of heuristics and emotional factors play an important role when potential customers assess a price.
This ebook discusses eight factors that influence how customers perceive prices. The ideas are practical and supported with real world examples.
Are you ready to review your pricing strategy to see if you can unleash greater profits?
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