“I asked Mark to join me at Universal based on my experiences with him at a prior company. His hands-on approach to business growth starts with identifying strategic opportunities and continues right through to delivering results. Mark thrives in diverse situations from facilitating creative brainstorming to guiding technical implementation details. Much of his ability to realize results is due to his leadership approach, including promoting team collaboration and setting an example by “rolling up his sleeves” to help when he can add value.”
Mark Carmen, President, Universal Weather and Aviation
“Mark at Stratapult Advisors is a talented executive, with a great knack for consensus building and an amazing ability to get things done. At the company where we partnered, he was able to drive a total change in marketing strategy and implement financial discipline where it was previously non-existent. His analytical pricing and e-commerce leadership was exceptional and, personally, I look forward to working again with Mark in the future.”
Mark Shapiro, Managing Director, Challenger Advisors
“Mark is a phenomenal leader and innovative revenue-generator. He's beloved by his staff, motivating them to higher and higher performance levels. He has an amazing intellect and is able to articulate new ways of operating that have achievable bottom-line, financial ramifications. Mark has made a significant positive impact on many departments here at UWA. His ideas are innovative but without risk because he always finds a way for the innovation to result in a real revenue gain.”
Lynda Parsons, CIO, Universal Weather and Aviation
“Mark successfully approaches the development of a winning strategy in a way that few others can. He has an ability and willingness to tackle problems or opportunities across virtually any area, by combining rigorous data analysis to provide an informed perspective with a thoroughness to consider all implications of various options and a personal desire to push the envelope and challenge the status quo. I had the opportunity to work with Mark for several years when we were both at Starwood Hotels and Resorts Worldwide, Inc., and see this leading hospitality company benefit directly from his strategic abilities. It is great that a broader group of companies can now benefit from Mark via Stratapult Advisors.”
John Kaufman, Senior Vice President, Global Revenue Management, Starwood Hotels
“I was fortunate to have Mark bring his knowledge and insight to FlightPartner. Mark has a keen ability to discover and bring focus to a company’s value proposition. His expertise in revenue growth strategies is applicable to both startups and large established businesses. I highly recommend Mark as a trusted advisor for your company’s business strategy needs.”
Douglas Schmohl, Founder & CEO, FlightPartner
“Mark is an extremely bright and gifted business leader. He allows his work speak for itself and understands how to navigate through complicated work environments. He is the consummate gentleman and business professional. It has been a privilege to work alongside Mark and I look forward to working with him in the future.”
Trey Harper, Director, Global Sales, Universal Weather and Aviation
“I had the pleasure of partnering with Mark during multiple important branding and marketing initiatives. Not only did he bring a high-level of marketing expertise, insight, and creativity to each project, but he was highly professional and an absolute pleasure to work with.”
Geoff Ledet, President & Creative Director, LETTER 7
“I observed Mark's leadership on numerous occasions at Universal. Mark is as brilliant a colleague as he is a gentleman. He led the company’s strategic planning function, demonstrating superior and uncanny abilities to encourage others to dare to move to a blue ocean style vision. In addition, Mark managed the company's first application of a Scrum approach to rapid software development. He also created new pricing models for numerous business units—taking them from idea to rollout. If cloning were legal, Mark would be one of my few!”
Mark Lamela, Senior Director Change Management Office, Universal Weather and Aviation
“Working with Mark Dresdner has been like hiring an entire team of analytical, IT, and management professionals. When I began my role as Executive Vice President of Marketing and Sales at Parking Company of America (PCAA), we were behind 5 years in website design and interactive marketing development. Mark not only worked with our internal team and other consulting firms in readying a new site for launch, but also pursued an aggressive program of introducing and evaluating various interactive marketing projects. His development and tracking methodologies served as a ground floor from which we quickly rose in Google, Yahoo and MSN in the SEM/SEO listings. Mark's ability to statistically test and verify results while cost effectively managing the sequence and prioritization of programs was flawless.He will certainly be called on again for projects requiring financial, technical and marketing expertise and controls.”
Gregory McCarthy, EVP, Sales and Marketing, Parking Company of American Airports
“Mark is a rare talent. He is the consummate practitioner of strategic execution, capable of creating a value-rich and elegantly succinct vision, gaining support for it along the way, and rolling up his sleeves to realize the vision with great smarts and skill. I enjoy working with Mark because I know that we will do big things and I will learn a lot in the process.”
Guido Groeschel, Director, Divisional Marketing, Universal Weather and Aviation
“Mark is a sharp strategist who also knows how to develop talent in a complex corporate environment. Mark has added strategic insight and driven implementation in many cross-functional teams and projects at Starwood. Mark is also a great team player, who flexes his style to get the project done. One of his accomplishments has been the championing of corporate dynamic pricing, which increased that segment’s revenue by 25% year-over-year.”
Larry Cohen, Director, Revenue Management, Starwood Hotels
“Mark helped us access a startup opportunity. He provided excellent financial insight combined with business acumen and helped us navigate the decision process with data rather than guesswork. He is super smart, a professional in every sense and always delivers on the project.”
Jodi Samuels, Co-founder & CEO, JMarketing Connections
“Mark is a strategy expert and extraordinary leader. He identifies significant and meaningful opportunities and then affects change where needed to move organizations forward. He drives projects across multiple divisions while generating alignment with stakeholders. Mark is an exceptional executive but never shies away from diving into the details to help his teams overcome challenges. I had the pleasure of working for him over several years and have observed few colleagues execute or lead as well as Mark does.”
Matt Tregre, Manager Revenue Strategies, Universal Weather and Aviation
“I had the pleasure of working with Mark on two projects: selecting an advertising agency for a national company and setting up the SEM/SEO program for the same firm. Mark's listening, analytic and communication skills were superb. He can listen to many opinions mixed with a few facts for 30 minutes and then succinctly summarize a clear-cut statement of the problem. These clarifying statements enabled the groups to spend time focusing on solutions rather than lengthy deliberations on a mixed bag of issues. I would recommend him for a) strategic planning facilitation, b) design of marketing programs, especially those including SEO/SEM and other internet marketing initiatives, and c) designing tracking and reporting methods or procedures for new or existing marketing initiatives. Mark will get the job done.”
Sandy Mayer, Principal, Convergence, LLC
“I inherited a company that marketed by Yellow Pages and Valpak to attract customers. It was evident to me that to attract new business we had to reach out to a better educated, more affluent consumer to grow our declining car volume. You stepped in and took us from the Dark Ages to the Information Age. Today our internet sales continue to grow in a down economy as well as our attracting our targeted customer. We are now able to react quicker to market changes due to your keen analysis of measurable trends. I look forward to a long-term business relationship with Stratapult Advisors.”
Charles Huntzinger, President & CEO, Parking Company of America Airports
“Mark is a strategy expert. He fully understands the big picture and all the necessary details to achieve the desired goal. His revenue-to-expense analysis model allowed us to clearly measure results. With his results-oriented approach, everyone feels like a winner!”
Sandy McKee, Principal, SMcKee Marketing
“Mark’s analytical rigor helped define Starwood’s strategic direction. He was constantly identifying areas for improvement – both within Revenue Management and on a grander scale – and developed thoughtful suggestions on how to enhance current processes and policies. His solutions helped drive meaningful change for the company; as an example, Mark overhauled the company’s corporate pricing model, resulting in improved profitability for this market segment at hotels worldwide. Mark is a natural leader and highly adept at working with teams throughout the company to effect his reforms.”
Stacey Sarfatti, Director, Brand Management, Westin Hotels
“Mark is extremely knowledgeable about strategy and revenue generating concepts, which has been a major benefit to Universal. His understanding of pricing strategies, market trends and the overall industry has enabled Mark to be viewed as a key contributor, often sought out by the company's executives for his input. I have been very impressed with Mark and his welcoming presence at Universal since the beginning of my tenure. He has been insightful, helpful and a great sounding board, despite the amount of work that is on his plate at any given time.”
Peter Zimmerman, Vice President Strategic Global Partnership Management, Universal Weather and Aviation
"Thrives in diverse situations from facilitating creative brainstorming to guiding technical implementation details."
"Knack for consensus building and an amazing ability to get things done."
"Phenomenal leader and innovative revenue-generator."
"An ability and willingness to tackle problems or opportunities across virtually any area”
“Working with Mark Dresdner has been like hiring an entire team of analytical, IT, and management professionals.”
"If cloning were legal, Mark would be one of my few!”
"Consummate practitioner of strategic execution, capable of creating a value-rich and elegantly succinct vision, gaining support for it along the way, and rolling up his sleeves to realize the vision."
"Great team player, who flexes his style to get the project done."
"Helped us navigate the decision process with data rather than guess work."
"Strategy expert...fully understands the big picture and all the necessary details to achieve the desired goal."
"Extremely knowledgeable about strategy and revenue generating concepts."
"Mark is a rare talent capable of creating a value-rich and elegantly succinct vision, gaining support for it along the way, and rolling up his sleeves to realize the vision with great smarts and skill."