Mark Dresdner, CEO
Mark Dresdner's an expert at helping companies unleash profit growth through innovation and pricing. As the CEO of the consulting firm Stratapult Advisors, he brings startup style innovation and execution to established companies to realize significant increases in growth.
Mark’s innovation and pricing expertise has been developed at startups, Fortune 500 companies, family owned businesses, and portfolio companies of venture capital and private equity firms.
As a co-founder and CEO of a startup, Babelcube, he disrupted the book translation and publishing market and led the company from idea to cash flow positive in eight months. The company is growing by 15X per year. He is also the owner of Office Evolution Hackensack, a coworking space in New Jersey.
Mark’s zeal for revenue maximization was ignited when he managed revenue strategies worldwide for Starwood Hotels and Resorts (900 properties). There he oversaw pricing strategy for $6.5B of annual revenue. He designed and deployed new pricing approaches and systems to increase revenue; one segment, for example, experienced a 25% increase in revenue ($50m per year).
An acute focus on delivery of results became an ingrained habit for Mark while at Macquarie’s (ASX:MQG) private equity fund. His role was to turnaround struggling portfolio companies. There he led the development of an online marketing strategy for a portfolio company. As a result, e-commerce revenue increased over 100% and the new website was awarded the 2009 Best Transportation Website by the Web Marketing Association.
With Rein Capital, a venture capital firm, Mark played an active, hands-on role building startups. In one situation, he helped revive a software startup on the verge of bankruptcy by redefining the business strategy, and particularly the product portfolio. Cisco acquired the company for $125m two years later.
Mark became addicted to developing strategy as a team while at Accenture, specializing in strategy consulting. He provided strategic advice to the leadership at Fortune 500 companies. During one engagement, he led a project to define a channel strategy for a mobile communications provider.
Through a mix of executive and consulting positions, Mark learned to design and rollout change in a myriad of situations. For example, he lead revenue strategies and pricing as Division Vice President at Universal Weather and Aviation, a global leader in support products and services for business jet operators with more than $1B in annual sales. There he designed an analytical pricing engine for fuel, increasing gross profit by >17%. Mark also reinvented the way the company sells services from al a carte to packages and subscriptions. Initiatives he spearheaded increased company EBITDA by >50%.
Mark honed his pricing knowledge through practical and academic activities, and is a designated a Certified Pricing Professional from the Professional Pricing Society.
Mark earned a Bachelor of Engineering (Valedictorian and First Class Honors) from the University of New South Wales, Australia and an MBA (Beta Gamma Sigma) from the Kellogg School of Management, Northwestern University.
Mark lives in New Jersey. When he is not working, he is exercising or having fun with his amazing wife and three full-of-life children.
8 Factors Influencing Customers' Perception of a Price
“I asked Mark to join me at Universal based on my experiences with him at a prior company. His hands-on approach to business growth starts with identifying strategic opportunities and continues right through to delivering results. Mark thrives in diverse situations from facilitating creative brainstorming to guiding technical implementation details. Much of his ability to realize results is due to his leadership approach, including promoting team collaboration and setting an example by “rolling up his sleeves” to help when he can add value.”
Mark Carmen, President, Universal Weather and Aviation
"Mark helped us access a startup opportunity. He provided excellent financial insight combined with business acumen and helped us navigate the decision process with data rather than guess work. He is super smart, a professional in every sense and always delivers on the project.”
Jodi Samuels, Co-Founder, JMarketing Connections