UNLEASH PROFITS THROUGH PRICE SEGMENTATION
Many companies fail to take advantage of price segmentation by having the same pricing for all types of customers and situations. Successful price segmentation has pricing aligned with each customer segments' perceptions of value.
Price segmentation improves profitability by enhancing two variables:
Would a more strategic pricing strategy allow your company to realize greater profits?
As you read this ebook, you'll learn that about practical ways to use pricing to improve both profitability and sales volume. The descriptions of the ten ways to apply price segmentation include numerous examples. The goal is to provide you with pragmatic ideas that make a dramatic impact on your business, when implemented.
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